The only Brazilian brand part of the New York Fashion Week schedule, PatBo hit the runway last Saturday, September 9th. Simple was responsible for sponsoring two super special initiatives: the skincare for the models and offsetting the event’s carbon emissions to minimize its environmental impact.
PATBO AT NYFW: THE SS24 COLLECTION
With a stunning collection inspired by the 1970s, PatBo’s Summer collection includes outfits for several occasions, ranging from sunny days at the beach to festive nights. All were constructed with breathtaking handmade and artisanal techniques.
Fringes, wood beads, and sheer looks were some of the highlights, which perfectly matched the shades of violet and neon lime green selected by Patricia Bonaldi, the designer.
White and off-white pieces also stood out and offered the perfect balance between the energetic freedom of the 70s and the elegance of the contemporary woman, always integral to the Brazilian designer’s aesthetic.
CHECK OUT THE FASHION SHOW BACKSTAGE PHOTOS
SIMPLE ORGANIC AT PATBO’S RUNWAY SHOW: SKINCARE + CARBON OFFSET
Repeating our 2021 partnership with PatBo, when we were the first Brazilian beauty brand to participate in NYFW, this year, we were responsible for the models’ skincare and for neutralizing the CO2 emissions generated by the event. Activities such as people’s participation, assembling and disassembling of the venue, and commuting will be neutralized through regenerative planting in agroforestry regions.
BEYOND SIMPLE: BRUNA TAVARES + BRAÉ WERE ALSO RESPONSIBLE FOR BEAUTY AT PATBO’S SHOW
PATRICIA LIMA, BRUNA TAVARES, PATRÍCIA BONALDI, AND MANU BORDASCH BACKSTAGE AT PATBO’S RUNWAY SHOW, NYFW SS24
Besides Simple Organic, two other brands from Brazil were also part of the event: Bruna Tavares was responsible for makeup, and Braé sponsored the haircare for the occasion, showcasing the strength of B-Beauty (Brazilian beauty) worldwide.
If you are now curious to see more about the backstage at PatBo’s runway show, click here.