In one more chapter of this extraordinary partnership in our history, we are back on the New York Fashion Week's runway, taking up the skincare for Patricia Bonaldi and PatBo's fashion show. Check this out!
SIMPLE ORGANIC SPONSORS SKINCARE + CO2 NEUTRALIZATION AT THE NYFW 2023
This time, we are in charge of skincare, preparing the models' skin, while Bruna Tavares is responsible for makeup.
Besides providing all the skincare, we will also sponsor the show's carbon offset to minimize the event's environmental impact. Activities such as people's participation, assembly and disassembly, and commuting will be neutralized through the regenerative planting in agroforestry regions.
PATRICIA LIMA, SIMPLE ORGANIC'S FOUNDER AND CEO, AND PATRICIA BONALDI (PATBO). PHOTO: FORBES BRAZIL
We debuted at New York Fashion Week in 2021 when Patricia Bonaldi invited us to be responsible for the beauty of her fashion show. We were the first Brazilian brand at the helm of beauty at NYFW. For the occasion, the focus was to enhance each model's natural skin in a cast that included supermodel Alessandra Ambrósio.
THE STRENGTH OF BRAZILIAN BEAUTY
More monumental than participating in such an important event like New York Fashion Week is to share these moments with fellow women-founded Brazilian brands that are also gaining ground on the international market.
In 2021, when we started expanding to the US, we were featured in a piece on Business of Fashion - one of the primary platforms for American fashion and beauty trends. Simple was described as one of the precursors of a new B-Beauty wave in the world. The article highlighted, alongside us, Bruna Tavares, the brand that is the namesake of the iconic Brazilian influencer. And now we will share this incredible moment at the 2023 Fashion Week together. Not to mention PatBo, which has cemented itself globally by bringing timeless clothing pieces aligned with sustainability and purpose into women's wardrobes.
SUSTAINABLE BEAUTY WITH A FASHION DNA
MODELS WEARING SIMPLE ORGANIC'S OLD "STRONG" LIPSTICK FOR THE À LA GARÇONNE RUNWAY SHOW, 2017 SÃO PAULO FASHION WEEK. PHOTO: SERGIO CADDAH
Fashion has always been a big part of our DNA. We launched Simple in 2017 on São Paulo Fashion Week's runway, when we were responsible for the beauty in the À La Garçonne fashion show, a brand by acclaimed designer Alexandre Herchcovitch.
Additionally, in 2022, we participated in Milan Fashion Week, after the Italian fashion platform Fashion Vibes invited us to be at the helm of beauty in runway shows with sustainable collections.
SIMPLE ORGANIC IN LONDON
This year you will also hear about us in London. But we will leave that for the next time.
MORE ABOUT PATBO RUNWAY SHOW
SIMPLE ORGANIC WAS RESPONSIBLE FOR PATBO’S BEAUTY, NYFW 2021
PatBo runway show is part of the 2024 Spring/Summer season, which begins this September, and serves as a parameter to present the possible fashion trends for next summer.